Playhou.se Animation

Playhou.se Animation

ALIBABA BREWERY HQ - Hassell

Architectural Communications - Multimedia Animation

Playhou.se created this architectural communications multimedia animation for Hassell's proposal for a new headquarters for Alibaba in Hangzhou, China. Using a mixed media visual storytelling approach and realistic 3d walkthrough and flythrough renderings, we aimed to both highlight the architectural concepts underpinning the design and give an experiential tour of the proposed campus spaces.

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